Below The Line (BTL)

Below the line sales promotions are short-term incentives, largely aimed at consumers. Below-the-line sales promotion is an immediate or delayed incentive to purchase, expressed in cash or in kind, and having only a short term or temporary duration.
Some examples are:

• Most of the educational institutes like Career Launcher, Time and PT hold informative workshops and free tests for students which give a direct interaction of these institutes to the target customer, and hence, a suitable platform to sell themselves.
• Ring-tones and music-videos on cell phones are helping the entertainment industry to promote a music video or a movie at cheap rates as compared to media promotion and direct to the customer.