Sonic Branding

The sonic brand is the aural equivalent of the traditional graphic representation of corporate and brand identity. From broadcast media to web-based communications, from the retail environment to custom cell phone rings, sonic branding picks up where the advertising jingle leaves off.Sonic branding is increasingly becoming a vehicle for conveying a memorable message to targeted consumers, taking advantage of the powerful memory sense of sound.

• Britannia's trademark jingle tintin dri tin
• The Airtel Music
  
• The INTEL sting
  
• Perhaps an Indian brand that is best remembered for its music is Titan watches. The 25th symphony of Mozart, which was used as Titan watches’ signature tune during its launch in 1986, has become an integral part of the brand.